Advertise with The Growler Podcast
Partner with The Growler Podcast: Reach the Heart of Bengals Nation
Connect with thousands of dedicated, affluent, and engaged Cincinnati Bengals fans every week. The Growler Podcast offers direct access to a loyal and growing audience.
Why Advertise with The Growler?
The Growler Podcast, launched in 2024 by The Athletic’s senior Bengals writer, Paul Dehner Jr., is a premier destination for Bengals content. Paul’s 12 seasons hosting a Bengals podcast have cultivated a loyal following. He is joined by a rotation of co-hosts, offering multiple unique shows each week that cater to every type of fan.
Our rapid growth is a testament to our quality content and dedicated audience.
- Over 1 Million total listens and views since March 2024.
- 715,000 combined views during the last football season (August 2024 – January 2025).
- 35,000 average views per week in the last month.
- 8,500 average reach per individual episode.
- Heard in all 50 states and 120 countries.
Meet Our Audience: The "Bengals Dad" Demo & Beyond
Our listeners are loyal Bengals fans, primarily located in and around Cincinnati. We proudly own the “Bengals Dad” demographic, representing an affluent and engaged consumer base.
Listeners by City:
- Cincinnati: 36.5%
- Columbus: 7.4%
- Dayton: 5.7%
- New York City: 3.7%
- Chicago: 3.2%
Listeners by Age:
- Ages 35-54: 47.6% (26.2% 35-44, 21.4% 45-54)
- Ages 25-34: 20.4%
- Ages 55-64: 14.4%
Household Income: 32% of our audience reports a household income greater than $150,000.
Let's Grow Your Brand
Ready to connect with the most passionate fans in football? Fill out the form below to get started, or email us directly. We’ll work with you to craft the perfect campaign.